Sophie Moreland

Sophie Moreland

Industry Analyst at Gitnux

Sophie holds a Master's in Consumer Psychology from the University of Bath and a Bachelor's in Marketing from the University of Exeter. She spent five years at a beauty industry consultancy in London leading trend forecasting before freelancing as a beauty market analyst. At Gitnux, she covers beauty and personal care technology, DTC brands, and wellness markets.

Editorial Process →

About Sophie

Background & Expertise

Sophie Moreland is an Industry Analyst at Gitnux, covering beauty and personal care technology, direct-to-consumer brands, and wellness market trends. She holds a Master's degree in Consumer Psychology from the University of Bath and a Bachelor's degree in Marketing from the University of Exeter. Sophie spent five years as a consumer research analyst at an independent beauty industry consultancy in London, where she led trend forecasting projects and produced annual reports on beauty technology adoption, ingredient innovation, and DTC brand performance. She subsequently worked as a freelance beauty market analyst contributing category assessments to consumer goods trade journals and investor presentations. At Gitnux, Sophie applies her consumer research training and deep beauty sector knowledge to produce accurate, data-driven reports on personal care and wellness market dynamics.

Published Work

Articles by Sophie

Reports written or fact-checked by Sophie Moreland

Contact Sophie

For questions about research methodology, data quality, or specific reports, use our contact page.

For general inquiries, please use our contact page.